• Computers • Office/Clerical • Other • Visitor Information • General Assistance
Social Media/Website Volunteer
Work Schedule: 40 hours/week, Monday to Friday or 32 hours/week Monday to Thursday.
Provided: Housing and $15/day ($75/week if 40 hours; $60 if 32 hours)
Length: 6 months
Anticipated Start Date: We are aiming for a start date as soon as possible. Note that if you have not worked or volunteered with the National Park Service previously, it will take approximately two months for your background check to clear and to get your PIV (computer access) credentials.
Description of Duties
The volunteer works on social media and website efforts in the Division of Interpretation and Resource Education’s Center for Creative Media under the direction of a Visual Information Specialist. The volunteer will learn the ins and outs of the park’s digital communications operation and how to make social media platforms and websites a productive part of outreach efforts.
The volunteer is expected to have experience with social media and websites on an organizational level for a company, government agency, non-profit, school, etc. The volunteer must be able to think strategically and understand how digital media fits into an outreach strategy, not just by “promoting” the park to its virtual visitors, but by building long-lasting relationships by providing value to them. The volunteer must be able to measure and document the impact of the park’s social media posts, then suggest action-steps to increase our reach and engagement. Specific duties may include:
Researching and investigating park themes, locations, and current events
Updating park website with new content, reorganizing content, and ensuring Section 508 accessibility compliance.
Creating new posts on the park’s Facebook, Twitter, YouTube, and Instagram; developing a series of posts that tell a story or take followers on a virtual tour
Creating social media posts and website assets about specific places and activities
Closed captioning and audio describing short videos and tagging and adding metadata to photos, sometimes creating photo albums, then uploading them to the park’s website or social media sites
Reply to comments, messages, etc. on social media sites and external sites such as Yelp.
Study each site's analytics and track the growth and the impact of your social media posts on our operation
Attend staff meetings and social media team meetings to report findings
Ask pertinent questions and consistently learn and grow
Excellent written and oral communication; strong editing skills
An eye for design
Ability to contribute to a detailed and professional digital media strategy
Experience with graphics software – Photoshop or other Adobe graphic design software – preferred
Knowledge of video editing software a plus (iMovie, Final Cut, or Adobe Premiere)
Basic knowledge of how social media sites work – Facebook, Twitter, YouTube, blogs, etc., and willingness to create multiple posts across platforms each work day.
Ability to use website content management systems (e.g. WordPress)
Energy, with a desire to come up with fresh ideas on how to grow our online presence
Ability to identify a target market and “speak” to that group through digital media
Ability to perform simple proofreading and updating of legacy information
The volunteer’s work is closely supervised and the supervisor or their designee approves final work. However, there is latitude for creativity in the writing and designing process prior to its presentation for the supervisor’s approval.
The volunteer works with other staff in the Center for Creative Media and Grand Canyon National Park to develop and understand work plans and assignments and to coordinate cooperative efforts for specific projects. Close coordination with coworkers is necessary to ensure effective time use and to foster the future melding of the various elements into a coherent project.
Work is generally conducted indoors in an office setting, and involves the use of typical office equipment, including a computer. Occasional outdoor work is necessary, for example, to walk trails or become familiar with the area or subject. Outdoor work may involve hiking into the Grand Canyon on steep trails, and exposure to the canyon’s extreme weather conditions (heat, cold, sun, wind, and precipitation).
The volunteer will gain an understanding of one of the largest digital programs in the National Park Service while making positive contributions that will inform and inspire visitors to Grand Canyon National Park.
HOUSING & AMENITIES Type: Bunk House Description: Shared housing consisting of a private bedroom and bathroom and shared communal areas is provided. Housing is extremely limited at Grand Canyon National Park. No spouse, relatives, or pets are allowed to live in shared housing.